Frequently asked questions about UCLA's YouTube.com Channel

Why is UCLA on YouTube.com?

UCLA is one of the top universities in the world.  YouTube.com is the leader in online video.  It just makes sense. 

UCLA can bring educational content to YouTube.com's audience of millions of viewers.  We can share courses, lectures, special events and news - and show the world what an amazing place UCLA is for students, faculty, staff, the community and the world. 

What is YouTube.com?

YouTube.com allows people to easily upload and share video clips on www.YouTube.com and across the Internet through Web sites, mobile devices, blogs and email.

How can I use UCLA's YouTube.com channel?

• Watch videos:  Everyone can watch videos on YouTube.com.  Check out UCLA's channel at www.youtube.com/ucla
• Submit content:  Faculty and staff can submit content for UCLA's YouTube.com channel.  The benefit to posting on UCLA's channel?  You'll reach people looking for information about UCLA. 
• Reach more people:  Embed videos from UCLA's YouTube.com channel into your Web site ... email links of videos to UCLA supporters ... subscribe to receive UCLA videos as they are uploaded.  Learn more from YouTube.com.

Why post on UCLA's channel on YouTube.com?

The benefit to posting on UCLA's channel?  You'll reach people looking for information about UCLA. 

YouTube.com has found that "views" - an important indicator of how well your content is reaching audiences - go up when university's videos are centralized into one channel.  That's why we worked with YouTube.com to create www.youtube.com/ucla.

Who is running UCLA's YouTube channel?

UCLA students at GSE&IS conducted extensive research before developing a plan for the channel.  University Communications is facilitating the channel. 

Unlike UCLA on iTunes U, YouTube.com can't be set up for multiple administrators on a single channel.  Videos must be loaded from a central location. 

Why does UCLA's channel look different from other channels?

Students at GSE&IS conducted an extensive information architecture study for UCLA on YouTube.com, including user testing.  Their research led to a recommendation to move the search box up on the page - making it easy for users to find UCLA videos.  To do this, we had to eliminate the "Featured Video" box (which most users found irrelevant and annoying anyway). 

UCLA's YouTube.com channel may look a little different from other pages, but you can use it as a portal to UCLA video content on YouTube.com.  See a video presentation on the student research.